Romina Guevara is Chief Digital Officer of the Central America region at Michelin since June 2022. In this role, Romina is responsible for driving digital transformation for the organization as well as supporting the group´s efforts towards becoming a data driven company . Over the past 8 years she has been involved in matters relating to innovation, digital payments, digital adoption and digital transformation. In recognition of Romina´s impactful career, the FinTech Magazine named her among the 100 top women within the sector in 2021