Identify the different path that must be followed at the CIO level to be able to bring improvements to the organization from inside and outside the organization, but from a strategic point of view and not necessarily only technical and operational, have a vision of the entire forest and not only the IT tree, how to have a positive impact by leading corporate strategies holistically and working alongside the executive team, creating a culture of innovation and simple and easy services focused on customer expectations with a future vision of continuous improvement