Julio César Gutiérrez Gómez – Thermo Fisher Scientific
Innovating With "Clientology": Designing Value Propositions Through Customer Knowledge & Technological Trends
We will explore how technological innovation and a deep understanding of the customer come together to create exceptional value propositions. We will understand the fundamental importance of connecting with the client's needs through approaches such as "Design Thinking". We will understand the importance of designing unique and meaningful value propositions based on these perceptions, combining them with current technological trends, from Artificial Intelligence to Augmented Reality, and how they are integrated into impactful solutions.