Ronald den Elzen - Heineken International

Ronald den Elzen – Heineken International

Chief Digital & Technology Officer

Ronald den Elzen wants to make HEINEKEN the best-connected brewer. Ronald joined HEINEKEN in 1995 and has worked across the entire business. From Supply Chain to Finance, from Sales to Distribution, and from Post Merger Integration to General Management. He was born and raised in The Netherlands and worked and lived in Colombia, Switzerland, the UK, Portugal and the USA. Since 2020 he is part of the Executive Team and leads the Digital & Technology Function for HEINEKEN. Working intensely with all other functions to drive an end-to-end digital transformation of the Company. The focus is on five key areas:  Digitizing the Route to Consumer  Unlocking value with Data & Analytics  Simplification & Automation of HEINEKEN’s internal processes  Building a modern Digital Backbone  Creating a digitally savvy organization Ronald lives with his wife, two sons, and daughter in The Netherlands

Keynote 2:30 pm

Sample Agenda

HEINEKEN: BECOMING THE BEST-CONNECTED BREWER

As HEINEKEN we want to shape the future of beer & beyond, to win the hearts of our customers. HEINEKEN historically excels at building strong connections: with consumers, customers, suppliers, and our employees. In today's world, digitalization plays a pivotal role. Consumers everywhere expect better experiences and new engagement models from our brands. Our customers and suppliers expect a seamless experience across all touchpoints with the company. Our employees expect solutions that are easy to use, with data at their fingertips. This is why HEINEKEN needs to become the best-connected brewer. What does this exactly mean? Ronald explains our end-to-end digital transformation.