Lieke Lamb is CEO of the Future Expertise Center. Being an Innovation Ambassador and Trend Strategist she has been closely following technological, social and economic trends for over 20 years. As an advisor of companies, governmental organizations, Start-Ups and NGO’s she is a leading Trend Analist and Keynote Speaker on topics such as Leadership, Digital Transformation, AI, Technology, Diversity & Inclusion, and the Educational System. Regularly on Dutch TV as an expert, presenter, and interviewer. Member of the Board of Women in Tech NL. Guest teacher at Nyenrode University (Strategic Leadership Program) and owner of the Dutch broadcast channel Trendwatcher TV.