Christiaan van der Waal – FedEx
As Global VP of Digital at FedEx, Christiaan van der Waal brings Marketing & IT together on the same mission. He loves to operate in an environment where there is true cross-functional collaboration. With a 15+ year track record of delivering customer-centric digital experiences at start-ups, mid-size and large companies, he has had the opportunity to work in a variety of industries like Consumer goods, Banking, Media, Automotive, Retail, and Logistics. He joined FedEx 8 years ago to help grow e-commerce, drive digital transformation and enable everyday innovation. Christiaan leverages technology to accelerate speed to value and foster customer obsession in his teams
9th November 2023
WHY MOST DIGITAL TRANSFORMATIONS FAIL & A 3 STEP APPROACH TO HELP YOU SUCCEED
Many digital transformations focus on implementing new technologies and ways of working. If that would really be the key to success, you probably wouldn’t be in a place where you would need a digital transformation. It’s just not that easy.
I will be sharing a case study on multiple attempts to accomplish a large-scale digital transformation. I have experimented with different transformation strategies. Some successful, some not. With this 3 step approach, I will share 12 practical tips. All of them were break-through moments on our journey and, I’m sure.