With 25+ years of technology multicultural experience in Fast-Moving Consumer Goods, Fintech, and B2B global top industries, Pedro Martinez has led the IT strategy to enable business success in companies such as Henkel, Orbia, and currently, Edenred as CIO for Americas. Pedro shared strategic leadership from corporate and subsidiary viewpoints, including IT standardisation to optimise processes and digital transformation for data-driven decisions & new business models. With more than one-third of the global revenues from the Americas, Edenred has successfully transitioned from a paper-driven model to a powerful digital platform, with a wide ecosystem at scale generating billions of data points that presented a distinctive opportunity to build data-powered services. Given this unique platform, Edenred is setting the ground for further sustainable and profitable growth in the coming years.